[ Case Study ]

№

08

Su Song

Led the creative on Su Song from first concept to final delivery: an immersive intro to Illuminarium’s SPACE show at Wynn Palace in Macau. China’s astronomical history unrolls as a hand-painted scroll, projected 360° on 20-foot walls.

An international partnership with Wynn, reworked for Chinese audiences. Weeks of cultural and historical research went into getting it right. I worked hand in hand with a Chinese scroll artist and cultural partners, handled planning, design, animation and edit, and directed the music team and 2D/3D animators. It landed with Chinese diplomats and venue owners alike, who felt their culture had been honored. It was my first project with that much on my shoulders, and where I learned to read a client and tell their story. Across my years at Illuminarium I designed for nearly every event and most shows, plus the brand, its sub-brands and a bespoke DJ show.

Client

Illuminarium

Role

Led the Creative

Year

2023

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