Adobe × NFL

Working from the script, I shaped concept, visual direction and execution alongside director Ryan Travis and Adobe Creative Director Ernest Baker. On set I directed both athletes, then animated every graphic in the piece myself, timed to a custom score. Then came the callback: Adobe asked for the same team, by name, for its next NFL spot, now in production with another player. The scope grew to two motion designers under my direction, and I concepted its hero shot. On a flagship partnership, a rebooking within months is the clearest signal there is. The work performed, and Adobe trusted the team to do it again.