[ Case Study ]
№
05
Mocean SRI Reel
After a year as Art Director at Mocean, I was handed the agency’s own story: a flagship reel and refreshed visual language, with full creative freedom. Mocean’s CCO called it some of the best motion they’d seen in years.
An open-ended brief is the best kind. Working alongside the amazing designer Tin Tran, we set a clear creative direction built on Mocean's own bold color palette, and injected it with some high-energy motion and deliberate risk. We then carried it from visual exploration, through animation, and ultimately final delivery. The reel pulls from a year of campaigns and live events, some of which I art directed there myself for Amazon, the ACM Awards, Netflix, Meta, Waymo, Paramount, Hulu and DC. Leadership shared it widely and saw direct business results, and it gave Mocean a clearer, more confident presence in the market.
Client
MOCEAN
Role
Art Director
Year
2025
[ Video ]
