Barbie Music Videos

Mattel handed us a concept, a song and the dolls. From there I boarded, designed the sets, roughed out the staging for a Beyoncé choreographer to finish, built 3D assets when needed and directed the team through animation and final delivery. Tens of millions of views say the work connects. Fast, repeatable cycles on tight budgets taught me efficiency, and how to keep client expectations and the work moving in the same direction.