[ Case Study ]
№
04
Amazon Upfront 2025
Art directed the graphics for Amazon’s 2025 Upfront, its biggest yearly stage for advertisers. My largest single lift in my career to date: 30+ looks across a five-screen stage, built with a four-artist team.
Inside a large Mocean team, I built the visual and motion language the show ran on, working from Amazon’s brand kits alongside its creative leads, blending supplied assets with bespoke animation. The stage carried big launches, including NBA and NASCAR on Prime Video and new AI-powered ad formats, so content kept evolving right up to showtime, and the system was built to absorb every change. Four days on site with tech ops and creative leadership helped turned a pile of deliverables into a smooth and memorable live show.
Client
AMAZON
Role
Art Director
Year
2025
[ Video ]
