Adobe Firefly · Cannes

Adobe brought me in early, with an unusual seat at the table: shaping story and concept with their team before a frame was made. The goal was to make a deep AI workflow feel approachable to a broad audience, so we gave the workflow itself a personality and let UI moments carry the narrative. I generated much of the AI imagery and video myself in Firefly, then directed three animators through the build. It’s the thread through all of my Adobe work: taking complex product features and making them clear, approachable and worth watching, often by turning Figma designs into reusable After Effects systems that make recurring launch content faster to version and localize.